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There are thousands of platforms out there for finding a partner, but very little for getting over one. 

Itera is a mobile platform designed to help people through the tumultuous feelings of heartache and loss.

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Problem

Heartbreak shares all the hallmarks of traditional loss and grief. Why aren't there enough accessible, healthy, or effective tools to help us heal?

Goal

Our goal is to help provide a roadmap to understanding these feelings and help others cope in an effective healthy manner.

My Roles

UX Research - lead and facilitated participatory research methods

Testing and rapid prototyping - assuring quality before implementation

Ideation - lead collaborative lateral thinking sessions 

UI Design - established Itera's UI to be iphone friendly

Platform

Mobile app

Project Timeline

8 Weeks

Team

Marcelin Valen

Sichen Fu

PROCESS OVERVIEW

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Research

Synthesis

Explore

Design + Iterate

  • Surveys

  • Expert Interviews

  • Comparative Analysis

  • Literature Review

  • Persona's

  • Ideation 

  • Lo-fi + Mi-fi + Hi-fi

  • Design critiques

  • Internal testings

  • Iterations

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MOBILE SCREENS

SIGN UP 

REVIEW JOURNEY

PROCESSING FEELINGS

PLAN YOUR JOURNEY

EMOTIONAL RELEASE

RESEARCH SNAPSHOT

Participants we interviewed

Research in depth

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"When it was over I didn't know what to do. I just wanted to move on and forget about it."

David, 28

Insight #1

Tough emotions go unprocessed and neglected.  

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Common emotional stages

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How can we help?

We know not all relationships work out. So how can we help people who have just ended a relationship deal with their feelings of loneliness in a healthy manner? 

MOBILE SCREENS  IN DEPTH

A roadmap to restoration

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More than anything, the broken hearted need designated time to recover.  Itera provides a roadmap to recovery with an organized home page and dashboard that highlights where you are in the 30 day recommended program. 

Therapy exercise reimagined

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Those experiencing heart break need to work through interpersonal conflict, and gain insight into their feelings. This approach is an interpretation of the Gestalt therapy method called the empty chair technique. Its designed to engage in a role-play conversation with the person you're no longer in a romantic relationship with, allowing a space for release and closure. 

Plant care = self care

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Studies show that taking care of something else, helps people take care of themselves. Itera users can pick and customize a digital plant that serves as a representation of their progress. It grows as they complete their tasks and serves as motivation for self-care.

SUCCESS METRICS

Download vs. Completion

Number of downloads vs number of people completing the 30 day recommended period.

Returning Accounts

Track number of returning accounts to see the rate of retention.

IMPROVEMENTS AND REFLECTIONS

Integration with current apps

This platform might be more useful if integrated as an extension with dating apps that people currently use.

Exploring other cultures

Most our research was taken from western notions of relationship dissolution, if I had more time I'd like to explore a wider range of perspectives.

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