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Research Process
Literary Research
Literary research helped us identify and prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models.
Speaking to the Experts
Our expert interviews were extremely valuable as they gave us an opportunity to ask targeted questions regarding users' routines, needs, desires, and struggles.
We spoke to a relationship therapist and the curator of the Museum of Broken Relationships to gain a deeper understanding of the who, how, and why we experience loneliness specifically after a break-up.
“When someone says I will never find someone again, that has a seed of truth, they are understandably concerned that they might struggle to find another relationship, which could be true in some cases but it might not be. The idea that one will never succeed is a clear distortion of that truth.”
"Helping train someone to analyze their thought content and really sort of correct those distortions can help free one from that pre-occupation"
Tom W. Relationship Therapist
“The way we talk about it just colloquially is oh you’ll get over it, just move on, it can be a very isolating time even though its something thats so universal”
“Its helpful having a place to go and see quite receptively that this is everyone. It’s every age, every location, every sexuality.. and it’s normal”
“The significance is that it communicates to the core of who we are, the corse of the human experience… It’s not always the new jobs, the new house, it is the things that hurt us also.”
Alexis Hyde, Curator of The Museum of Broken Relationships
Participatory Methods
To identify how people perceive the importance of recovery after a break-up, we designed a card sort exercise that asked participants to select and order meaningful aspects and emotions that lead to a strong recovery. We took a whiteboard to Dolores Park and asked people if they could draw what loneliness felt like, and asked what they would do to help a friend who was lonely.
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Synthesis
Finding patterns and themes within our collected data to identify opportunities. We grouped data into common themes that informed the basis of our findings.
Lateral thinking and Ideation
We used indirect and creative approaches like crazy eights, a Design Sprint method to challenge ourselves to generate a wide variety of solutions. We narrowed down our ideas by assessing impact and feasibility.
Concept Testing
In order to validate our ideas and mitigate the chance of falling flat, we connected to our target audience with a qualitative survey and one on one discussion for evaluative feedback.
Finding Our Flow
To assure that someone could approach our application with ease and accomplish tasks with the least amount of friction, we went to the whiteboard and mapped out possible paths.
Journey Map
In order to effectively convey information in a way that is memorable, concise, and creates a shared vision, we developed a journey map. This provides a holistic view of the customer experience by uncovering moments of both frustration and delight throughout a series of interactions.
As a result, we created a clever, tailored, and encouraging mobile experience that reduces internal friction and provides a healthy roadmap to understanding emotions.
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